Perform Insight

Industries - Hospitality

PerformInsight Potential Scorecard – Hospitality
  High Medium Low
Sales force    
Customer service    
Service delivery    
Back office operations  
Compliance/Standards maintenance    
Supply chain    
Distributors    

Rationale: Above all, the hospitality industry relies on the experience that occurs at the customer touchpoint. As a result, industry leaders – regardless of brand focus – must emphasize service and clearly define and protect the impact on the customer at the touchpoint. Employees across the enterprise must be aligned to undertake the right actions across a variety of situations. PerformInsight ensures that employees, suppliers and distributors perform in line with hospitality companies’ service priorities.

Example Performance Program Focuses – High Potential Opportunities:

1. Sales:

  • Ensuring that captive and independent sales forces understand options for buyers as well as triggers for substituting one option for another
  • Understanding customers’ exact needs
  • Designing optimally profitable solutions for customers
  • Up-selling affiliated products such as rental cars, hotels and restaurants
  • Following up with customers to evaluate level of satisfaction
  • Managing the account for future sales opportunities
2. Customer service
  • Ensuring understanding of brand objectives in each customer encounter
  • Reinforcing consistent representation of service brand
  • Recognizing customer service employees for “going the extra mile” in meeting customer needs
  • Identifying “fit” of employees with opportunities for career progression
3. Service delivery
  • Providing brand-consistent services and touchpoint experiences at every point in the hospitality service chain
  • Rapidly adapting to changes in customer priorities and product/service offerings
  • Recognizing service employees for “going the extra mile” in meeting customer needs
  • Identifying “fit” of employees with opportunities for career progression
4. Supply chain
  • Ensuring that employees follow procurement protocols
  • Creating consistent service results across multiple suppliers based on criteria such as timeliness, completeness of order and product quality
5. Distributors
  • Educating distribution channels on new products and services
  • Reinforcing sales of high-value or featured products and services
  • Improving independent distributor loyalty

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